Collectable objects made for the pleasures of simple daily rituals, carrying the imprint of the imaginative creator.
Little Marta’s artefacts are mechanized self-invented grooming tools that the imaginary character, little Marta, creates on her own. In the lonely urge for being loved, she is looking for something that would fill the void of affection and care. Through found objects, little inventions and alterations, she turns the ordinary grooming routine into an extra-ordinary ritual. The fashion artefacts become a replacement of the beloved... they are brushing her hair, scratching her back, putting her asleep... The project talks about the reconsideration of the ordinary and the normal. A world of fantasy which as well tackles the questions of luxury, self-made and re-used. A luxury which is described as a refinement of living rather than a necessity, a pleasure out of the ordinary allowed to oneself, or even, quoting V&A’s exhibition ‘What is luxury? – “having the potential to unlock dreams of being somewhere or someone else, luxury exist at the boundaries of daily routines and systems but relies on notions of breaking out”. It’s the freedom of imagination and the liberty of shaping the world on our own terms.
The Perfu_Me is a perfume bottle with turning feathers. While tickling the neck the feathers are spreading the applied perfume all over the neck creating an enchanting aura of smell.
The Brushher is a turning multi comb that takes care of our knots while delivering an extremely pleasuring brush. There are 4 different sizes and densities of spikes, making our hair go from messy to casual to ultra neat in a heartbeat.
The Nail_Polisher is a fashion artefact that flips and turns the nail polish flask out of the pocket while holding the hand in a polishing position allowing to the other one to polish the nails with zero effort.
The Tooth Paste+Brush gathers a toothpaste, a squeezing mechanism and a toothbrush into one unit that makes the tooth brushing effortless. With just one move the tooth paste is pushed through the corridor directly on the tooth brush without further effort!
The Back Scratcher comes with changeable heads and a flipping sharpening file in order to deliver a customised fulfilling scratch as never felt before!
The Head_Rest_Nest is a hat with flipping sleeping goggles made from black feathers and brass. It is a safe space to dream or fantasise about anything completely freely, discarding any unpleasant consequence or judgement.
Creative & art direction: Kairos Studio
Photography: Cecilia Poupon
Model: Nèomie Balazs
Video: Sebastian Vargas & Pablo Perez
Additional photography: Clara Giaminardi
Intro Photography: Helga, Michelle Marshall